About 

Share Some ROC Love is an annual local gift drop "pop-up" in Rochester, NY that runs from Black Friday to New Years Day (with a few sprinkled through the year in between!).

​Founded by Rochester resident Amy Button in 2020, this heartwarming initiative involves hiding packages filled with gift items or gift cards from local small businesses all around the city. These hidden treasures come with clever clues posted on social media, encouraging residents to explore their city while discovering delightful surprises.

Share Some ROC Love isn't just about spreading love and happiness during the season of giving; it's also a way to spotlight the city's hidden gems and unique local businesses. with small curated gifts, either purchaed by Amy or donated by businesses and friends. In past years, lucky finders have enjoyed goodies from places like Abode, Red Bridge Gifts, Ugly Duck Coffee, and many more. Share Some ROC Love operates with the sole purpose of celebrating the vibrant local community and the joy of unexpected kindness.

Each year promises even more exciting surprises from local businesses. Stay updated on the gift drops and join the fun exploration by following Share Some ROC Love online:​