About 

Share Some ROC Love is an annual, community-driven gift drop in Rochester, NY, running from Black Friday to New Year’s Day—with a few surprise drops sprinkled throughout the year!

Founded by Rochester resident Amy Button in 2020, this heartwarming initiative hides gift packages filled with items and gift cards from beloved local businesses all around the city. Each hidden treasure comes with clever clues posted on social media, inviting residents to explore Rochester while uncovering delightful surprises.

But Share Some ROC Love is more than a holiday tradition—it’s a celebration of Rochester’s unique local businesses and hidden gems. Curated gifts, either purchased by Amy or donated by generous businesses and friends, spotlight small shops and bring joy to the community. In past years, lucky finders have discovered goodies from local favorites like Abode Rochester, RIT Hockey, Red Bridge Gifts, Shop Peppermint, and more. With each drop, Share Some ROC Love spreads kindness and shines a light on the vibrant spirit of Rochester.

This year promises even more exciting surprises from our wonderful local businesses. Follow Share Some ROC Love online to stay updated on gift drops and join the fun exploration!